SELLING MASTER DATA TO TOP MANAGEMENT

How to convince top management of the impact that a proper master data strategy can have on business to secure funding and sponsorship necessary to the future of the function in SSC

• Changing the perception of data in the company: Stakeholder management skills and the business case for impactful data management to get higher funding
• How to get the support from HQ to handle increasing workloads while delivering on the same quality of service
• Political involvement and empowerment of the master data function towards a new guiding and advisory business-driven role supported by top management